Privacy Policy

Effective Date: September 18, 2025

At The Brand of You ("TBOY", "we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thebrandofyou.com (the "Site"), purchase books or merchandise, sign up for free resources, or interact with our services. Please read this privacy policy carefully. If you disagree with the terms of this privacy policy, please do not access the Site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy. You are encouraged to review this Privacy Policy periodically to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

1. Collection of Your Information
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
a. Personal Data

  • Personally Identifiable Information: We may collect personal information such as your name, email address, phone number, and mailing address when you sign up for our newsletter, request free resources (e.g., PDFs like "5 Tips for Graduating in Uncertain Times" or "Pivot Plan Tool"), fill out contact forms (e.g., for educator resources or author sessions), or make a purchase (e.g., books via Lulu or Kindle). For book orders, we may collect billing and shipping details through third-party processors like Lulu, Kindle.

  • Demographic Information: We may collect demographic information, such as your age, gender, or location, if voluntarily provided during sign-ups or surveys.

b. Non-Personal Data

  • Automatically Collected Information: When you visit the Site, we may automatically collect certain non-personal information about your device, including IP address, browser type, operating system, referring URLs, and pages viewed. We use cookies, web beacons, and similar technologies to track user behavior, improve site functionality, and analyze trends (e.g., via Google Analytics). You can opt out of certain tracking by adjusting your browser settings.

  • Usage Data: We collect data on how you interact with the Site, such as pages visited, time spent, and downloads (e.g., free tools requiring email sign-up).

c. Information from Third Parties

  • We may receive information about you from third-party sources, such as payment processors (e.g., Lulu for book sales, Amazon for Kindle/audio) or social media platforms (e.g., LinkedIn links for connecting). For merchandise, we link to MilwaukeeMerch, which has its own privacy policy.

We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected such information, we will delete it promptly.

2. Use of Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Create and manage your account (e.g., for downloading resources or tracking orders).

  • Process transactions and send order confirmations for books (paperback, Kindle, audio) or access educator bonuses.

  • Send promotional emails about new resources, events (e.g., Confidence Circle), or book updates (you can opt out at any time).

  • Deliver targeted advertising or content based on your interests (e.g., career tips for interior designers).

  • Administer promotions, surveys, or contests.

  • Compile anonymous statistical data for internal analysis and site improvement.

  • Respond to your inquiries via contact forms (e.g., speaking inquiries or partnerships).

  • Comply with legal obligations, such as CCPA "Do Not Sell My Personal Information" requests.

We do not sell your personal information to third parties. We may share it with service providers (e.g., email marketing tools like Mailchimp for newsletters, payment processors for secure transactions) under strict confidentiality agreements. In the event of a merger, acquisition, or sale, your information may be transferred as a business asset.

3. Cookies and Tracking Technologies

The Site may use cookies (small files stored on your device) and similar technologies (e.g., pixels, local storage) to enhance your experience. These include:

  • Essential Cookies: Necessary for site functionality (e.g., remembering your cart for book purchases).

  • Analytics Cookies: To understand site usage (e.g., Google Analytics; you can opt out via browser settings).

  • Marketing Cookies: To personalize ads (e.g., promoting the book on third-party sites).

You can manage cookies through your browser settings. Note that disabling cookies may limit site features. For more details, see our Cookie Policy [link if applicable].

4. Your Rights and Choices

You have rights regarding your personal information, depending on your location:

  • Access and Correction: Request a copy of your data or correct inaccuracies.

  • Deletion: Ask us to delete your information (subject to legal obligations).

  • Opt-Out of Sales/Sharing: Under CCPA, opt out of the sale or sharing of your personal information (we do not sell data but may share with service providers). Use the "Do Not Sell My Personal Information" link in the footer.

  • Opt-Out of Marketing: Unsubscribe from emails via the "Unsubscribe" link or contact us.

  • GDPR Rights: If in the EU, you have rights to object, restrict processing, or data portability.

To exercise these rights, contact us. We will respond within 45 days (or 90 days for complex requests). We do not discriminate against users who exercise their rights.

5. Data Security

We use administrative, technical, and physical security measures to protect your personal information (e.g., encryption for payments, secure servers for email sign-ups). However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. For third-party links (e.g., Lulu, Kindle, MilwaukeeMerch), their privacy policies apply.

6. Third-Party Links

The Site contains links to third-party sites (e.g., Lulu for book sales, Amazon for Kindle/audio, MilwaukeeMerch for merchandise, LinkedIn for connections). We are not responsible for their privacy practices. Review their policies before providing information.

7. International Data Transfers

If you are outside the U.S., your information may be transferred to and processed in the U.S., where privacy laws may differ. We ensure adequate safeguards (e.g., standard contractual clauses) for such transfers.

8. Children's Privacy

The Site is not intended for children under 13. We do not knowingly collect their data. If we discover such data, we will delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted here with the updated Effective Date. Continued use of the Site after changes constitutes acceptance.

10. Contact Us

If you have questions about this Privacy Policy, contact us at:
The Brand of You
Milwaukee, WI
Email Us